We build the tool we
wished existed.

The problem we solve

Most proposals are assembled, not engineered. Institutional knowledge lives in people’s heads. Win themes get diluted across reviewers. Persuasion frameworks are applied inconsistently, if at all. The result: proposals that check every compliance box but fail to differentiate.

We think proposals should be built the way great software is built — as repeatable experiences, designed for the end user. In this case, the end user is the evaluator reading your proposal at 10 PM with a scoring rubric and a stack of competitors on their desk.

IntentBid applies a structured, 6-layer methodology to every section of every proposal — automatically. Not generic AI text. A repeatable system that encodes your brand voice, win themes, competitive positioning, and evidence into every paragraph. The same way a well-architected app delivers a consistent experience to every user, IntentBid delivers a consistent standard of persuasion to every evaluator.

Our mission

Give every company — from 10-person shops to enterprise contractors — the proposal capability that used to require a dedicated capture team. Repeatable. User-friendly. Built with the evaluator in mind, every time.

Founded in Seattle

IntentBid was founded in 2026 in Seattle, WA by two people who saw the same gap from different sides of the table — one from growth and product, one from enterprise technology and cybersecurity. We’re building the tool we wished existed every time we watched a proposal go out the door and knew it could have been better.

Matt McKinney

Co-founder

Growth and product leader with experience scaling AI and SaaS platforms. Previously led growth at AIGNE (ArcBlock). Seattle University alum based in the Pacific Northwest.

Charles Chen

Co-founder

Strategic technologist with 30+ years in enterprise IT and cybersecurity. Background in executive advisory and technical architecture. Northwestern University alum based in Los Angeles.

Proposals as products

We treat every proposal like a product release. It has an audience (evaluators), a user experience (how it reads and scores), and a success metric (win rate). IntentBid applies the same rigor — structured architecture, repeatable patterns, and relentless focus on the end user — that the best software teams bring to product development.

Under the hood, we build IntentBid using a methodology we call Intent-Driven Development — the same outcome-first thinking we embed in your proposals. Every feature starts with a clear intent: what does this produce for the user? We don’t ship features. We ship wins.

Ready to win more?

IntentBid is currently invite-only. Request access and we’ll get you set up.

Limited spots available. We respond within 24 hours.